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Boden Launches Biggest Ever Summer Sale With 70% Discounts

Rivals such as Next, New Look and Roman have unveiled budget-friendly frocks to meet the rush.

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Overview

  • Boden’s expanded summer event offers up to 70% off on thousands of items—from dresses and tops to trousers and coats—with sale prices starting at £9.
  • Best-selling styles like the Sofia Trim Jersey Midi Dress and Josefina Belted Flare Dress are now half price and praised for their day-to-evening versatility.
  • Shoppers commend the Esme Linen Short Dress for its breathable fabric and relaxed fit but warn that sizing and fit can vary across different Boden designs.
  • High-street chains Next, New Look and Roman have rolled out their own summer dresses priced between £32 and £36, winning praise for flattering cuts and comfortable fabrics.
  • Additional sales at Nobody’s Child and White Stuff offer up to 60% and 50% off respectively, giving customers a chance to stock up on both warm-weather and winter wardrobe essentials.