Overview

• Boden’s site flags the Naomi Short Sleeve Dress as 'selling like hotcakes', prompting the launch of a 15% off code W7CX.
• The midi-length silhouette features short sleeves, a V-neckline and side pockets for versatile summer and autumn wear.
• High engagement with the discount has led to dwindling stock in key colourways.
• Boden is also spotlighting its £85 Naomi Relaxed Jersey Dress, a knee-length piece with long sleeves, a high notch neck and side seam pockets in ten hues.
• Reviews are generally positive on both dresses’ comfort and flattering cuts, though some shoppers critique the high waistline and lightweight, clingy fabrics.