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Boden and Next Slash Summer Dress Prices as Demand Climbs

Rising temperatures have led Boden and Next to mark down puff sleeve and midi dresses by up to 30%, driving strong sales with shoppers citing comfort and functionality.

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Overview

  • Boden's 30% sale covers more than 400 dresses including the Anna Linen Tiered Midi Dress and Juliet Broderie Short Dress now priced from £46, with a broad size range from 4 to 22.
  • The Sofia Trim Jersey Midi Dress has become a top pick for its soft cotton blend, flattering fit and side pockets, although several customers recommend sizing down due to a roomy cut.
  • Shoppers have praised Boden's Kate Midi Shirt Dress for its classic silhouette and vibrant prints and the Bella Puff Sleeve Maxi Dress for its lightweight cotton ideal for summer weddings, despite some lining concerns.
  • Next's summer collection features shirred-waist puff sleeve midis priced at £52–£56 and off-shoulder cotton midi dresses from £28–£32, attracting beach holiday and office-to-evening shoppers alike.
  • Overall feedback highlights comfort and style as key strengths but underscores inconsistent sizing and occasional material quality issues, prompting demand for clearer fit guidance.