Bodega and Heineken Debut the Boring Phone to Encourage Digital Detox

The new flip phone, designed to limit digital distractions, offers minimal features and is aimed at promoting real-life interactions.

Bodega, Heineken, and HMD unveil a limited-edition flip phone called the Boring Phone, designed to be minimally functional with no internet or app access.
The phone, introduced at Milan Design Week, emphasizes simplicity with features like calling and texting only, aiming to reduce digital distractions.
Only 5,000 units of the Boring Phone will be produced, available exclusively through giveaways and not for retail sale.
The phone's design includes a nostalgic look with a transparent casing and holographic stickers, appealing to both Gen Z and Millennials.
An accompanying app will be launched by Heineken in June to simulate the Boring Phone experience on smartphones.