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3h ago

Bochum Salon’s ‘Silent Cut’ Draws Strong Demand as Hairdressing Model Shifts

The quiet-appointment option illustrates salons tailoring experiences to reduce social pressure for clients.

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Der sogenannte „Silent Cut“ wird bei einer Friseurmeisterin immer häufiger gebucht. Dieses Angebot sie in ihrem Salon in Bochum eingeführt. Dabei können Kundinnen und Kunden auf Small Talk verzichten und sich in Ruhe entspannen. Die Friseurmeisterin berichtet von einer großen Nachfrage, da viele Menschen die ruhige Atmosphäre schätzen. Auch für die Friseure selbst sei das Arbeiten ohne Small Talk entspannter.

Overview

  • Master hairdresser Klaudia Grochowska at Klaudia Hairworks in Bochum offers appointments without small talk under the Silent Cut label.
  • She reports strong demand for the service and says the calmer work environment leaves her less exhausted at day’s end.
  • Customers can read, use their phone or simply relax during the appointment instead of making conversation.
  • Industry reporting points to a sector in transition, with 85,000–90,000 salons in Germany including about 30,000 micro-salons, and Klier Hair Group the largest chain with roughly 700 branches, 4,000 employees and 850 trainees.
  • Recent coverage says the quiet-service concept has gained traction in Germany since the pandemic and draws both criticism and support, while some Austrian salons have adopted one-day hair-washing rules for hygiene.