Overview

• Naf Naf entered its third court-supervised restructuring in May after chronic liquidity shortfalls.
• Two buyers have offered partial rescues: Groupe Beaumanoir for 12 stores and 48 staff plus 250 reassignments, and Amoniss for 30 stores and 146 employees.
• The CFDT union opposes the Beaumanoir bid as effectively liquidative and warns that Amoniss may lack financial strength.
• Failure to endorse either offer will lead to liquidation and leave more than 500 of the brand’s 588 workers at risk of losing their jobs.
• Employees and customers lament repeated ownership changes, reporting exhausted staff, eroded product quality and rising prices over the past five years.