Overview

• Bobby Kotick, former CEO of Activision Blizzard, described the 2007 acquisition of Bizarre Creations as a 'bad acquisition' and an 'expensive lesson.'
• Bizarre Creations, best known for its Project Gotham Racing series, was purchased for $67.4 million with an additional $40 million contingent on performance benchmarks.
• The studio, based in Liverpool, was closed by Activision in 2011 after releasing titles like Blur and James Bond 007: Blood Stone under its ownership.
• Kotick admitted that the acquisition violated Activision's principles, stating it was written off within two years and failed to deliver the expected value.
• Several Bizarre Creations alumni later founded Lucid Games, which continues to work on notable projects, including Sea of Thieves support and other titles.