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Bobbi Brown’s Jones Road Enters Body Care With Five-Product Line

The profitable, privately funded brand uses the debut to signal retail expansion toward a $200 million revenue goal.

Overview

  • The collection includes a body scrub, shower gel, body cream, body lotion and body oil, with prices ranging from $36 to $52.
  • The products are available today in Jones Road stores and on the brand’s website.
  • The formulas focus on clean ingredients, nourishment and barrier support, featuring a fresh, spa-like citrus scent.
  • Early press reviews praise textures and performance, spotlighting the oil’s immediate radiance and the scrub’s gentle exfoliation.
  • CEO Cody Plofker ties the launch to a 2026 plan targeting $200 million in revenue, tripling retail openings versus 2025, prioritizing owned channels and rolling out roughly 14 more launches this year.