Overview
- The collection features a body scrub, shower gel, body cream, body lotion and body oil, priced from $36 to $52.
- The products are available now in Jones Road stores and on the brand’s website.
- Formulas highlight a spa-like Citrus Spa scent and ingredients such as sodium hyaluronate, squalane, ceramides, jojoba oil and bamboo powder to address dry skin and support the barrier.
- The shower gel is also offered in the brand’s Shower fragrance, with early press reviews praising rich textures that absorb well.
- CEO Cody Plofker says the privately funded company is profitable, plans to open three times as many stores in 2026 as in 2025, and has 14 launches slated while prioritizing owned retail over specialty channels.