Overview

• The Classic Lip is available today on Jones Road’s website and in its stores in 12 shades priced at $30.
• The satin formula is designed to feel lightweight and hydrating, featuring peptides and vitamin E.
• Shade selections draw from the brand’s sleeper-hit Lip Pencils, with the lineup echoing those colors plus a few brights.
• Brown frames the lipstick for minimal-makeup wear, aiming at customers who want color that doesn’t feel like makeup.
• The debut coincides with a new brand campaign and Brown’s book promotion, as WWD reported Jones Road reached about $160 million in 2024 revenue.