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Bobbi Brown Releases Memoir as Jones Road Expands With New Lipstick

The book spotlights an authenticity-first playbook behind a clean-beauty brand she says has been profitable from the start.

Overview

  • Brown publishes her first memoir, Still Bobbi, which recounts her path from makeup artist to founder and educator across ten books.
  • Jones Road reenters lipstick with The Classic Lip in 12 shades, positioned as smooth, satiny, lightweight and comfortable.
  • Founded in October 2020, Jones Road is described by Brown as a totally clean, natural-formula brand that has been profitable since year one.
  • Brown previously sold her namesake brand to Estée Lauder in 1995, stayed on as Chief Creative Officer, and launched Jones Road the day her non-compete ended in her 60s.
  • She urges founders to start small and resist building to sell, emphasizing accessible makeup education and long-term stewardship of Jones Road.