Bob Kelley, Influential Publisher of Kelley Blue Book, Dies at 96

Kelley transformed the automotive appraisal guide into a vital industry resource and embraced digital innovation.

Bob Kelley passed away in his sleep at his home in Indian Wells on May 28.
He joined the family business after World War II, helping Kelley Blue Book expand its scope.
Under his leadership, KBB included foreign cars, motorcycles, and RVs, and adapted to the internet era.
In 2010, Kelley Blue Book was sold to Cox Automotive for over $500 million.
Kelley is survived by his wife, five children, twelve grandchildren, and ten great-grandchildren.