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3mo ago

BoAt Parent Imagine Marketing Files Updated DRHP for Rs 1,500 Crore IPO

Fresh proceeds are slated for working capital plus brand investment as the company returns to profit in FY2025.

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Imagine Marketing Files ₹1,500 Crore IPO with SEBI: boAt Parent Eyes Market Leadership and Growth Funding
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Overview

  • The offer totals Rs 1,500 crore, split between a Rs 500 crore fresh issue and a Rs 1,000 crore offer for sale, per the updated filing with SEBI.
  • Selling shareholders include South Lake Investment at Rs 500 crore, Aman Gupta at Rs 225 crore, Sameer Ashok Mehta at Rs 75 crore, Fireside Ventures at Rs 150 crore, and Qualcomm Ventures at Rs 50 crore.
  • Net proceeds from the fresh issue are proposed for Rs 225 crore of working capital, Rs 150 crore for brand and marketing, with the balance for general corporate purposes.
  • Imagine Marketing reported FY2025 revenue of roughly Rs 3,070–3,098 crore and a consolidated net profit of about Rs 60–61 crore, reversing losses in the prior two years.
  • The refiling follows an April confidential submission and a late‑August regulatory nod reported by Reuters, with ICICI Securities, Goldman Sachs India, JM Financial and Nomura named as book‑running lead managers.