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Board Moves to Rebrand Kennedy Center as TrumpKennedy; Signage Work Begins

Federal law designates the venue as a memorial to John F. Kennedy, raising doubts that a board vote can change its name without Congress.

Overview

  • Workers began installing new lettering on the facade within a day of the vote, and the center’s website header was changed to the new name.
  • The White House said trustees voted unanimously to adopt “The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts,” crediting Trump with “saving” the building.
  • Ex officio trustee Rep. Joyce Beatty said she was muted during the meeting and did not support the move, directly contesting claims of a unanimous vote.
  • Legal scholars point to statutes naming the venue a federal memorial and restricting additional memorials, and they note uncertainty over who has standing to challenge the change.
  • Since returning to office, Trump reshaped the board, installed allies including Richard Grenell, and directed staffing and programming shifts that paved the way for the rebranding.