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BoA Ends 25-Year Partnership With SM Entertainment

SM pledges ongoing support for her next chapter.

Overview

  • SM Entertainment said the exclusive contract concluded on Dec. 31, 2025 after extensive discussions with the singer.
  • The company described the parting as amicable and released a tribute video celebrating her quarter-century with the label.
  • BoA wrote on Instagram that she is grateful and leaves without regrets, adding she will continue to support SM.
  • No new agency or immediate plans have been announced by BoA.
  • Debuting in 2000 at age 13, she is credited with helping expand K-pop across Asia and inspiring a generation of artists.