BMW USA Posts Record First Half on Q2 Rebound

Overview

• BMW of North America reported on Thursday that BMW USA delivered 186,944 vehicles in the first half of 2026, a 4.7% increase that marks the brand’s highest H1 on record.
• The half‑year result followed a weak first quarter of 84,231 units and a strong second quarter of 102,713 units, with the Q2 surge enough to erase the earlier shortfall.
• The Q2 rebound was concentrated in aging combustion and SUV models, led by the 3 Series rising 56.8% to 10,542 units and the X5 up 41.6% to 22,874 units.
• MINI USA is tracking lower after its 2025 launch spike, with Q2 sales falling 2.1% to 7,456 units and H1 volume down 6% to 13,717 as Countryman and Convertible carry most of the brand’s demand.
• Electrified BMW sales have been pressured by a thinning outgoing BEV/PHEV lineup ahead of Neue Klasse launches such as the iX3, which creates inventory gaps for dealers and will shape whether Q2 momentum holds into the second half.