BMW Unveils the XM Mystique Allure at Cannes

The bespoke high-fashion vehicle, inspired by Naomi Campbell, features luxury materials and a unique Hans Zimmer soundtrack.

The BMW XM Mystique Allure is a one-of-a-kind car designed in collaboration with supermodel Naomi Campbell.
It showcases an ultramarine exterior with velvet and sequins, reflecting Campbell's favorite color palette.
Hans Zimmer composed a custom soundtrack to enhance the vehicle's luxurious and cinematic experience.
The car was premiered at the Cannes International Film Festival 2024, marking BMW's third consecutive year as an official partner.
This vehicle represents BMW's commitment to blending high fashion with automotive innovation.