Overview

• The iX3 debuts as the first model on BMW’s purpose-built electric architecture with a base price of €68,900.
• The platform is slated to underpin at least five additional models over the next two years.
• BMW cites up to 800 km range, shorter charging times, more efficient batteries and drive units, and a new central compute system including the “Heart of Joy.”
• Series production will take place in Hungary to capitalize on lower manufacturing costs than in Germany.
• Industry analysts say performance in China will determine the program’s success, while BMW maintains a targeted 8–10% operating margin for its car business.