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BMW Unveils First Neue Klasse iX3 and Pledges €10 Billion Overhaul Across 40 Models

BMW says the EV architecture will permeate petrol and hybrid models to keep pace with Tesla plus Chinese upstarts.

Overview

  • BMW commits a record €10 billion over the next two years to launch 40 new or updated models under its Neue Klasse strategy.
  • The iX3 debuts as the first production Neue Klasse model with a 108kWh usable battery, up to 805km WLTP range, and an 800-volt system enabling up to 400kW DC charging for a 10–80% top-up in about 21 minutes.
  • The 50 xDrive variant features dual-motor all-wheel drive delivering 345kW and 645Nm for 0–100km/h in 4.9 seconds, alongside a 43.3-inch Panoramic Vision display and over-the-air software updates.
  • Production of the 2026 iX3 starts in Hungary later this year, with first Australian deliveries expected by mid 2026.
  • Executives say Neue Klasse technology will extend across future petrol, diesel and hybrid models to match varied market demand, and development chief Joachim Post insists the program "will not fail."