Overview

• BMW targets more than 40 new or updated vehicles by the end of 2027, each sharing the iX3’s core computing platform.
• Mid‑cycle updates will prioritize software and electronics such as Panoramic iDrive, advanced driver‑assist features, AI tools and over‑the‑air updates without changing body structures.
• BMW positions the iX3 as its first software‑defined model, using four high‑performance processors dedicated to vehicle dynamics, driver assistance, infotainment and comfort.
• The rollout is planned over roughly 24 months, with reporting indicating a cadence of about one new or refreshed model every six weeks.
• BMW plans to retain select physical controls alongside the expanded digital interfaces to preserve familiar usability.