Overview

• BMW says it will extend the Neue Klasse digital stack to existing cars through unusually comprehensive facelifts that add four central computing "super brains," the Heart of Joy dynamics controller, and the iDrive X panoramic head-up display.
• The new iX3 and a new i3 due next year will debut the system before it is rolled out quickly across the range.
• Executives plan more than 40 new or updated models within two years, calling the technology step a leap large enough to justify skipping a conventional model-generation cadence.
• R&D chief Joachim Post credits artificial intelligence for compressing software tasks to minutes and contends BMW can now outpace rapid Chinese development cycles.
• BMW positions the drive as a €10 billion-plus commitment tied to a goal of roughly 50% electric sales by 2030, supported by a "production follows the market" strategy that includes expanded battery work in Spartanburg.