Overview
- BMW and Amazon showcased the iX3 with Alexa+ at CES 2026 in Las Vegas, confirming a production integration of the generative AI assistant.
- The system supports natural, multi‑turn conversations that handle both vehicle controls and general knowledge without predefined commands.
- Alexa+ is built on AWS Bedrock and can be customized with proprietary data, with conversations continuing seamlessly from home Echo devices to the car.
- BMW plans to expand the assistant across models running Operating System 9 and Operating System X as Neue Klasse technologies roll out through 2027.
- The iX3 debuts Neue Klasse hardware and infotainment including sixth‑generation eDrive, 800V charging up to 400 kW with bidirectional capabilities, and a 17.9‑inch screen supporting streaming, Zoom and YouTube Music among more than 85 apps.