Overview
- BMW Group India, which reported Q1 results Thursday, delivered a record 4,567 cars as EVs rose to 26% of sales with 1,185 BMW and MINI electrics sold.
- VAHAN registrations show BMW edged Mercedes-Benz in Q1CY26 with 4,944 versus 4,863 units, though Mercedes remains the FY26 retail leader with a record 19,363 sales.
- BMW says it holds about 70% of India’s luxury EV market, led by the locally built iX1 Long Wheelbase that an analyst estimates made up roughly 80% of its Q1 EVs.
- The company is reinforcing adoption with access to more than 6,000 charging points and an aggressive 2026 plan targeting about 27 launches across BMW, MINI and Motorrad.
- Mercedes-Benz is pushing high-end electrics with BEVs now 20% of its top-tier sales and the CLA electric confirmed for April 24, as overall luxury registrations stay flat but luxury EVs grow.