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BMW Reports Record 2024 V8 Sales as Premium EVs Also Set a Record

The company is executing a dual-track plan that pairs ongoing V8 offerings with a rollout of Neue Klasse EVs.

Overview

  • BMW development chief Dr. Joachim Post said 2024 delivered the brand’s highest-ever V8 sales alongside record premium EV deliveries.
  • BMW is organizing its lineup around three architectures: Neue Klasse for dedicated EVs, CLAR for multiple powertrains, and FAAR for smaller models supporting both electric and combustion options.
  • The S68 4.4-liter twin-turbo V8, introduced in 2022 with 48‑volt hybrid capability, was designed to meet tougher emissions rules without sacrificing performance.
  • The S68 powers the XM, the new M5, the M8, the X5 M and X6 M, and it is also used in flagship Range Rover and Range Rover Sport variants.
  • BMW says next-generation X5, X6 and X7 models in development will continue to offer V8 options in several markets alongside plug-in hybrid and six-cylinder variants.