Overview

• Audi has been FC Bayern München’s automotive partner since 2002 and holds an 8.33% stake in the club, with a contract running through 2029.
• Reports suggest Audi may scale back its sponsorship midterm, potentially making way for BMW to take over as the club’s automotive partner.
• BMW’s existing sponsorship of FC Bayern’s basketball division since 2023, including naming rights to 'BMW Park,' has fueled speculation about a deeper partnership.
• Audi’s costly Formula 1 entry in 2026 and broader financial pressures are cited as possible reasons for reconsidering its FC Bayern sponsorship commitments.
• Any transition would require BMW to acquire Audi’s minority stake in FC Bayern, though no official statements have been made by any involved parties.