Overview
- CEO Oliver Zipse says BMW remains on course to meet 2025 goals and will comply with EU CO2 fleet limits without flexibilization or pooling.
- Early European orders for the iX3, the first Neue Klasse model, are well above expectations and the vehicle is currently available to order only in Europe.
- The company still faces pressure from a weak Chinese market and tariffs, and it slightly lowered its annual outlook in October.
- After nine months, profit after tax totals €5.7 billion, ahead of Mercedes at €3.9 billion and Volkswagen Group at €3.4 billion.
- Industry expert Ferdinand Dudenhöffer credits BMW’s steady strategy but warns about heavy discounting in Germany and pricing challenges from rivals’ “In China for China” approach.