BMW NA Q3 Sales Jump 24% as SUVs and MINI Surge, Even as EV Growth Slows
Electrified deliveries dipped 2.8% in the quarter, putting more weight on BMW’s 2026 Neue Klasse push.
Overview
- BMW delivered 96,886 vehicles in the U.S. in Q3 2025, up 24% year over year, with 275,385 units sold year to date for an 8.5% gain on pace to exceed 2024’s record.
- The sales mix tilted toward utility models as passenger cars rose 19.1% to 42,035 units and light trucks increased 28.1% to 54,851, led by strong X3, X5, and X7 demand including a 47% jump for the X5.
- Electrified models totaled 16,096 units in Q3, down 2.8% from a year earlier, though they now account for nearly one‑fifth of BMW’s U.S. volume.
- The iX fell 33% to 3,136 units in the quarter and is down 11.6% year to date, with media reports indicating BMW does not plan a second generation for the model.
- Model standouts included the 5 Series up 202.2% to 7,578 units and the X2 up 163.9% to 1,863, while MINI’s refreshed range gained 37.6% in Q3 to 7,270.