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BMW NA Q3 Sales Jump 24% as SUVs and MINI Surge, Even as EV Growth Slows

Electrified deliveries dipped 2.8% in the quarter, putting more weight on BMW’s 2026 Neue Klasse push.

Overview

  • BMW delivered 96,886 vehicles in the U.S. in Q3 2025, up 24% year over year, with 275,385 units sold year to date for an 8.5% gain on pace to exceed 2024’s record.
  • The sales mix tilted toward utility models as passenger cars rose 19.1% to 42,035 units and light trucks increased 28.1% to 54,851, led by strong X3, X5, and X7 demand including a 47% jump for the X5.
  • Electrified models totaled 16,096 units in Q3, down 2.8% from a year earlier, though they now account for nearly one‑fifth of BMW’s U.S. volume.
  • The iX fell 33% to 3,136 units in the quarter and is down 11.6% year to date, with media reports indicating BMW does not plan a second generation for the model.
  • Model standouts included the 5 Series up 202.2% to 7,578 units and the X2 up 163.9% to 1,863, while MINI’s refreshed range gained 37.6% in Q3 to 7,270.