Overview
- The rollout starts with the iX3 fitted with M Sport or M Sport Package Pro, with broader availability planned across the BMW M lineup.
- The apps are offered as part of a £300 BMW Digital Premium Package that can be added at configuration or downloaded over the air after purchase.
- M Cockpit surfaces real‑time data including tire pressures and temperatures, live horsepower and torque, steering angle, elevation, and a G‑meter, with up to five customizable dashboard layouts.
- M Drag Meter logs acceleration and deceleration runs, captures driver reaction and quarter‑mile times, and can display a functional drag‑strip‑style “Christmas tree” start light.
- M Channel provides on‑demand BMW M videos for use when parked, and a new BMW M Community in the My BMW app launches in Germany for M owners from 2014 onward with events, offers, and messaging.