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BMW M Drops 'Competition' Badge, Makes Its Performance the New Standard

BMW cites over 80% uptake of the upgrade as the reason for a simpler lineup with higher base performance.

Overview

  • BMW confirmed to Auto Bild that new M models will launch with the power, chassis tuning, and equipment previously reserved for Competition versions, with the badge being phased out.
  • CS models remain in the range as the more focused and exclusive step above the new baseline for future M cars.
  • The company plans to expand CSL derivatives as limited, lighter halo offerings at the top of each series.
  • The strategy is already visible on the M2, which starts at 480 PS while the M2 CS sits above it at roughly 530 PS with a stronger track focus.
  • BMW describes the change as gradual, aligning the lineup with customer demand and clarifying model hierarchy while raising entry-level performance.