Overview

• BMW's new '2024 BEV Conquest Program' offers a $1,000 discount to owners of specific electric vehicles, aiming to encourage them to switch to BMW's EV lineup.
• The incentive targets owners of EVs from brands like Tesla, Audi, Mercedes-Benz, and others, and is available in western states until April 1, 2024.
• Owners can stack the $1,000 incentive on top of other BMW offers, potentially saving up to $10,900 on models like the BMW iX.
• The program is part of BMW's efforts to maintain sales momentum as the electric vehicle market shows signs of slowing down.
• Critics argue that BMW should focus on converting gas car owners to electric vehicles, rather than targeting existing EV owners.