Overview
- BMW began customer deliveries of the first Neue Klasse model, the iX3, in March 2026 with demand reported above internal expectations.
- The Neue Klasse introduces new electric motors and battery tech plus the tenth‑generation iDrive and a centralized Heart of Joy controller for quicker vehicle dynamics responses.
- Outlets have photographed iX3 M test mules, including on the Nürburgring, and released digital renderings, with a late‑2027 market start described as an estimate.
- Performance specifications remain unconfirmed, with reporting suggesting a possible motor‑per‑wheel layout and output well beyond the iX3 50 xDrive’s 345 kW.
- Former BMW designer Frank Stephenson publicly criticized the iX3’s new styling in a Top Gear interview, even as coverage notes BMW’s premium sales lead over Mercedes and Audi.