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BMW iX3 Launch Sees Strong Demand as M Development Progresses and Design Debate Intensifies

Prototype sightings alongside fresh renderings point to an iX3 M targeted for late 2027.

Overview

  • BMW began customer deliveries of the first Neue Klasse model, the iX3, in March 2026 with demand reported above internal expectations.
  • The Neue Klasse introduces new electric motors and battery tech plus the tenth‑generation iDrive and a centralized Heart of Joy controller for quicker vehicle dynamics responses.
  • Outlets have photographed iX3 M test mules, including on the Nürburgring, and released digital renderings, with a late‑2027 market start described as an estimate.
  • Performance specifications remain unconfirmed, with reporting suggesting a possible motor‑per‑wheel layout and output well beyond the iX3 50 xDrive’s 345 kW.
  • Former BMW designer Frank Stephenson publicly criticized the iX3’s new styling in a Top Gear interview, even as coverage notes BMW’s premium sales lead over Mercedes and Audi.