BMW Integrates Uno Game into In-Car Entertainment System

Partnership with Mattel and AirConsole brings interactive gaming to over 500,000 BMW and Mini vehicles starting August 21.

Uno Car Party will debut at Gamescom 2024 in Cologne, Germany.
Up to four players can participate using their smartphones as controllers.
Gameplay is only enabled when the vehicle is stationary for safety reasons.
This initiative is part of BMW's broader push to enhance in-car digital experiences.
The in-car gaming market is projected to grow significantly, driven by trends in electric and autonomous vehicles.