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BMW India Accelerates EV Strategy After Record 2025 and 200% Electric Sales Surge

The company is doubling down on a battery-only lineup in India to lift electric vehicles to a quarter of sales in 2026.

Overview

  • BMW Group India sold 18,001 cars in 2025, up 14% year on year, marking its highest annual total on record.
  • Electric deliveries rose to 3,753 units, a 200% jump that lifted EVs to 21% of annual sales, with EVs reaching 23% in the fourth quarter.
  • The locally assembled iX1 was BMW’s top EV and led India’s premium EV segment, drawing nearly half its buyers from first-time luxury customers.
  • BMW plans to introduce three new EV models in India under a battery-only strategy and aims to raise EVs to about 25% of sales in 2026, with additional supply to shorten roughly three-month waits.
  • The company expanded charging with 12 highway fast chargers and 52 at dealers and is investing about 4 billion rupees in dealership and charging upgrades, as it estimates holding close to 60% of the luxury EV market.