Overview
- The third season was presented at Casa Milan on November 12 with remarks from BMW Italia’s Roberto Olivi and messages or interventions from Massimiliano Di Silvestre, Enzo Zarattini, Davide Leonardi and AC Milan ambassador Daniele Massaro.
- All 31 BMW Italia dealerships will take part in mixed football events pairing employees with athletes with disabilities across 15 stops hosted at Insuperabili locations.
- Organizers cite roughly 800 athletes involved across 19 sites and point to a recent paralympic Champions title for the Insuperabili movement as evidence of momentum.
- The schedule is slated to begin in February with a national final planned for June 2026 at an AC Milan sports center, where MVPs selected along the tour will form a BMW team.
- Leaders describe the program as a concrete corporate responsibility effort focused on returning value to communities, supported by 16 dealer backers and partners including Alphabet Italia, BMW Bank Italia, BMW Driving Experience, GenArt, Italia Bilanci, Visual Software and Car Garantie.