Overview

• The June 20 final at Milanello featured the Insuperabili first team facing a representative squad of BMW dealership employees in a mixed seven-a-side match.
• The tour covered 13 cities nationwide from March through June, involving 25 BMW dealerships that hosted inclusive sporting and educational events.
• A parallel eight-stop journey in a BMW electric vehicle collected video interviews with athletes and sports personalities on overcoming personal limits.
• The initiative operates under BMW Italia’s SpecialMente program, which has promoted social inclusion through corporate citizenship since 2001.
• Daniele Massaro and senior BMW and ACIB leaders emphasized the project’s role in demonstrating teamwork, solidarity and the social value generated by business partnerships.