Overview
- BMW disclosed on Friday that first‑half 2026 vehicle deliveries fell about 4.2% to roughly 1.16 million units as company figures were released this week.
- China was the main drag with deliveries down roughly 20% in H1 and plunging about 30.2% in Q2 as rising local competitors eroded demand for European premium brands.
- Europe and the United States provided partial offsetting growth with European deliveries up about 5.4% for the half and U.S. volumes rising double digits in Q2.
- BMW Group India posted a best‑ever H1 with 9,075 cars sold, electric vehicles making up about 26% of that total and MINI rising roughly 70%, though Mercedes‑Benz India remained the H1 leader by units.
- BMW is counting on product‑mix shifts and a wave of launches, including new long‑wheelbase and EV variants, to restore volumes in H2 2026 and to respond to intensifying competition in China and key regional markets.