Overview

• Industry sources report BMW will assemble its unannounced G74 flagship off-roader at the Spartanburg, South Carolina plant beginning in the second half of 2029.
• The project, internally code-named G74, is said to use the next-generation X5’s unibody architecture rather than a traditional ladder-frame design.
• BMW is expected to prioritize internal-combustion or hybrid powertrains for the G74, following weak sales of electrified G-Class variants.
• Analysts suggest the G74 could replace the underperforming XM as BMW’s halo SUV and spawn a high-performance M-badged variant to challenge the AMG G63.
• Strong owner loyalty poses a hurdle in targeting Mercedes G-Class buyers, with 65 percent of U.S. trade-ins reportedly staying with the brand.