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BMW First‑Half Deliveries Fall After Sharp China Sales Collapse

The decline is prompting BMW to cut 2026 guidance, accelerate cost and structural measures, plan a September Capital Markets Day.

Overview

  • BMW disclosed Friday that it delivered about 1.16 million vehicles in the first half of 2026, a 4.2% drop from a year earlier and a 4.9% fall in Q2 deliveries to 590,962 units.
  • China drove the groupwide decline with sales down roughly 20% in H1 and plunging 30.2% in Q2, making the market the primary drag on BMW’s global volumes.
  • Demand in the United States and most of Europe improved, with U.S. deliveries up about 11.9% in Q2 and Europe (excluding Germany) rising about 7.6%, which partly offset the China shortfall.
  • Battery‑electric vehicle deliveries accelerated in Q2 thanks to the start of iX3 shipments, but EV gains remain too small so far to make up for the China collapse.
  • BMW’s delivery update reinforces its June profit warning and guidance cut and has led the company to speed up efficiency plans and prepare for a September Capital Markets Day that will outline restructuring and an expected H2 one‑time charge.