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BMW Faces Criticism Over Selective Pride Month Logo Use

The automaker allows regional discretion in displaying Pride-themed logos, citing cultural and legal considerations.

  • BMW's Middle East social media accounts do not feature Pride-themed logos, unlike its global accounts.
  • The company states that regional sales teams can opt out of centrally initiated marketing campaigns.
  • This practice reflects local laws and cultural norms, particularly in regions where LGBTQ+ rights are restricted.
  • The inconsistency has sparked backlash from both supporters and critics of LGBTQ+ rights.
  • Other major corporations, including sports leagues, have also scaled back Pride Month promotions this year.
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