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BMW Debuts Subtly Revised Badge on Neue Klasse iX3 at IAA Munich

BMW has not said whether the updated emblem will appear across the wider model range.

Overview

  • The new physical logo appears on the iX3’s front, rear, wheels, and steering wheel.
  • Key tweaks include removal of the thin inner silver separator, a matte outer ring, and slightly narrower matte‑white BMW lettering.
  • The blue outline previously used to identify electric and plug‑in models is absent on the iX3.
  • The iX3 is the first model on BMW’s Neue Klasse platform and made its world premiere in Munich.
  • European market launch for the iX3 is planned for spring 2026, and BMW has not confirmed if the badge will extend beyond Neue Klasse vehicles.