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BMW Confident in Navigating US Tariffs, Reaffirms 2025 Profit Guidance

The automaker cites strong Q1 performance, active lobbying, and anticipated tariff reductions starting in July as key to mitigating trade pressures.

A logo of BMW is seen inside a car dealer in Nijmegen, Netherlands February 26, 2025. REUTERS/Piroschka van de Wouw/File Photo
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US President Donald Trump has imposed a 25 percent tariff on car imports

Overview

  • BMW reported a Q1 net profit of €2.17 billion and earnings before taxes of €3.11 billion, exceeding analyst expectations despite a 25% year-over-year decline.
  • CEO Oliver Zipse highlighted the company's lobbying efforts for free trade, with optimism about eventual tariff rollbacks on North American trade.
  • The automaker expects some US tariffs to be reduced starting in July 2025, aiding its resilience against trade-policy volatility.
  • BMW’s South Carolina plant remains a critical asset, exporting over $10 billion in vehicles last year and reinforcing its position as a major US exporter.
  • The company maintained its full-year earnings guidance for 2025, projecting earnings before taxes to match 2024 levels, driven by strong demand for premium models.