Overview
- BMW Group will deploy the next‑generation Alexa Custom Assistant, known as Alexa+, in select models soon, marking the first automotive rollout.
- Access is planned for vehicles running BMW OS 9 and the upcoming X operating system, with Neue Klass EVs expected among early recipients.
- Alexa+ is built on Amazon Bedrock on AWS and taps more than 70 large language models with agentic capabilities to handle complex requests.
- Drivers will control media, navigation, climate and other functions by voice, with conversations that can carry over from Echo devices at home to the car.
- AWS already powers BMW’s connected services and engineering workflows, supporting the integration, and the companies have not announced a firm launch date or full model list.