Overview

• BMO reiterated an Outperform rating on October 9 and lifted its Alphabet price target to $294, citing strengthening traction in AI-led products.
• Citizens reaffirmed a Market Outperform rating on October 7 with a $290 target, reflecting continued confidence in the company’s trajectory.
• BMO reported Google’s new AI Mode reached more than 100 million monthly active users within the first two months of rollout.
• Analyst checks referenced by BMO suggest AI search features have reduced organic traffic to publishers, potentially pushing more spend into paid ads.
• Citizens cautioned that OpenAI’s rapid product development and ChatGPT’s third‑party integrations could challenge Google’s control of user experience and influence retail media.