Overview
- B&M’s new Sweet Dreams and Frosted Fairy shower gels are on sale in the UK at £2.99 for 500ml with distinct scent descriptions from the retailer.
- Shoppers liken the scents to Lush’s Sleepy and Snow Fairy ranges, with TikTok user Rachael (@lifewithrachaelg) saying the pink gel smells exactly like Snow Fairy for less.
- The same fragrances are available as body butter and body sprays, each priced at £3.49.
- Online reactions praise the lower cost for gifting, while some comments question differences in ingredients and ethical sourcing compared with Lush.
- The rollout reflects a wider trend of discount chains offering premium-inspired toiletries, with similar options noted at Aldi, Primark, and Lidl.