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B&M Cuts Profit Outlook as New CEO Unveils ‘Back to Basics’ Turnaround

The downgrade follows a 1.1% UK like-for-like sales decline alongside sharp wage and packaging tax increases.

Overview

  • B&M now guides full-year underlying earnings of £510m–£560m, a reduction of up to 18% from last year.
  • Underlying earnings for the half-year are forecast at about £198m, roughly 28% lower year on year.
  • UK like-for-like sales fell 1.1% in the second quarter, with around £30m of extra wage costs plus a £14m packaging tax weighing on profitability.
  • CEO Tjeerd Jegen launched the ‘Back to B&M Basics’ plan featuring price cuts, more flexible manager specials, range simplification, and improved on‑shelf availability, with over 35% of key items reduced by an average 1.8%.
  • Shares fell as much as about 17% in early trading, and management expects the recovery to take 12–18 months, with second-half growth guided between low single-digit negative and low single-digit positive.