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3w ago

Blumhouse and Meta Unveil Interactive 'Halfway to Halloween' Horror Screenings

The nationwide campaign features re-releases of 'M3GAN,' 'Annabelle,' and 'Ma,' enhanced with Meta's second screen Movie Mate technology to engage audiences ahead of 'M3GAN 2.0.'

"M3GAN."
M3GAN looking intently in the poster for 'Megan' 2023
© Universal
Image

Overview

  • Blumhouse is expanding its 'Halfway to Halloween' campaign to theaters nationwide, re-releasing 'M3GAN,' 'Annabelle,' and 'Ma' for one-night-only events starting April 30.
  • Meta's Movie Mate technology debuts during these screenings, offering interactive second screen experiences through Instagram, including trivia, exclusive content, and behind-the-scenes insights.
  • Audiences can activate the Movie Mate feature by messaging the Instagram account @M3GAN while in the theater, creating a tech-driven, immersive viewing experience.
  • The screenings will also include sneak peeks, recorded messages from directors and cast, and surprise appearances in select markets, enhancing the theatrical experience.
  • This initiative aims to attract audiences back to theaters and generate excitement ahead of the June 27 release of 'M3GAN 2.0.'