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Blumhouse and Meta Launch Interactive M3GAN Screenings with Second-Screen Technology

The Halfway to Halloween Film Festival debuts Meta’s Movie Mate, a chatbot-driven experience, sparking discussion on the future of theater etiquette.

Thanks, I hate it.
"M3GAN."
M3GAN looking intently in the poster for 'Megan' 2023
M3gan (2022) will re-released as part of Blumhouse’s Halfway to Halloween festival

Overview

  • Blumhouse is re-releasing M3GAN, Annabelle, and Ma for one-night-only screenings as part of its Halfway to Halloween Film Festival, starting April 30, 2025.
  • The M3GAN screenings will feature Meta's Movie Mate technology, allowing attendees to use their phones to interact with a chatbot and access exclusive content during the film.
  • Participants activate Movie Mate by messaging the official @M3GAN Instagram account, unlocking trivia, behind-the-scenes details, and recorded messages from directors and cast.
  • The initiative aims to promote the upcoming sequel, M3GAN 2.0, set to release on June 27, 2025, while testing new ways to enhance the moviegoing experience.
  • Critics and audiences are divided over the integration of phone use in theaters, with concerns about its impact on traditional cinematic immersion.