Overview

• Blumhouse is re-releasing M3GAN, Annabelle, and Ma for one-night-only screenings as part of its Halfway to Halloween Film Festival, starting April 30, 2025.
• The M3GAN screenings will feature Meta's Movie Mate technology, allowing attendees to use their phones to interact with a chatbot and access exclusive content during the film.
• Participants activate Movie Mate by messaging the official @M3GAN Instagram account, unlocking trivia, behind-the-scenes details, and recorded messages from directors and cast.
• The initiative aims to promote the upcoming sequel, M3GAN 2.0, set to release on June 27, 2025, while testing new ways to enhance the moviegoing experience.
• Critics and audiences are divided over the integration of phone use in theaters, with concerns about its impact on traditional cinematic immersion.