Overview

• Blumhouse and Meta have introduced Movie Mate, a second screen experience, during special screenings of M3GAN on April 30, 2025.
• Movie Mate allows theatergoers to interact with a M3GAN chatbot via Instagram Direct, offering real-time trivia, behind-the-scenes insights, and exclusive content.
• The initiative is part of Blumhouse's Halfway to Halloween Film Festival, which also includes one-night screenings of Annabelle on May 7 and Ma on May 14.
• The experience aims to generate excitement for the release of M3GAN 2.0, scheduled for June 27, 2025, while also encouraging post-pandemic theatrical attendance.
• The use of phone-based interactivity in theaters has sparked debate over its impact on traditional movie-going etiquette.