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Bluey Tops Nielsen’s Mid-Year Streaming Rankings With 25 Billion Minutes Viewed

Streaming minutes grew 6 percent in the first half of 2025, with animation capturing six of the top 20 most-viewed shows.

Overview

  • Bluey topped the Jan–June 2025 rankings with 25.059 billion minutes streamed globally on Disney+ and other platforms.
  • Grey’s Anatomy and NCIS secured the second and third spots with 22.551 billion and 19.117 billion minutes viewed, respectively.
  • Animation accounts for six of the top 20 slots, with Family Guy, Bob’s Burgers, SpongeBob SquarePants, American Dad! and South Park joining Bluey in the rankings.
  • Netflix hit Squid Game placed ninth overall and led all original series with 15.074 billion minutes in its final season.
  • Nielsen’s minutes-viewed metric provides a consistent measure of audience engagement across dissimilar program categories.