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Bluey Holds Top Streaming Spot; Library Series Claim Nine of Top Ten

New originals trail established series in viewing minutes despite growing engagement around family films.

Lee Jung-jae and the cast of Squid Game
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Overview

  • Disney+’s animated series Bluey led all shows with 25.06 billion minutes streamed in the first half of 2025.
  • Legacy series filled nine of the top ten streaming slots, with Grey’s Anatomy, NCIS, Family Guy and Bob’s Burgers rounding out the top five.
  • Squid Game was the only original series among the overall top ten, placing ninth with 15.07 billion minutes viewed.
  • Prime Video’s Reacher (13.31 billion minutes) and Apple TV+’s Severance (9.28 billion minutes) were among the leading recent originals.
  • In film streaming, Disney’s Moana 2 topped the charts with 7.23 billion viewing minutes.